With the first Paranormal Activity movie, I felt its strength was the way it established a normal, easy to relate to couple and instilled fear and terror in the viewers in a realistic way. It's weaknesses were pretty much all technical film making issues; mostly the low budget effects and production. That was because it was SUPER low budget; the movie was made for $15,000. With this "parallel prequel" those weaknesses were erased completely thanks to the huge success of the first movie (almost $200 million dollars worth of success), and therefore the budget of this one was $3 million dollars (that's 200 times more!).
So, with a budget increased 200 fold, you'd hope this would be a much better movie, and to me, it was. Things seemed to take a little longer to actually ramp up in this one, but I think it was due to the director wanting to create a sense of normalcy for contrast, which I think was well established. And it probably took longer to establish because the first movie was only two main characters, and this one focuses on a family of four.
Whereas the first film had one camera capturing all the spookiness, this one gives you so much more with home security cameras all over the house to capture all the weird going on. It's a more exhilarating ride all around in my opinion and does a good job of continuing the story.
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